Lura developed a Community-Based Social Marketing (CBSM) campaign aimed at changing behaviours to reduce the introduction and spread of invasive species in the Lake Simcoe watershed. The project included background research as well as piloting behaviour change strategies at six boat launch sites on Lake Simcoe. Incremental increases in participation levels in the desired behaviour changes were observed over time. A post-pilot evaluation also indicated increased levels of awareness among boaters about the issues associated with aquatic invasive species.
Lura recently worked with St. Lawrence College to develop a new strategic plan for the post-secondary institution. Our Future: St. Lawrence College 2014-2019 Strategic Plan builds on the accomplishments of the college’s previous strategic plan and outlines SLC’s aspirations for the next five years. Lura worked with the College Executive Team to design and implement a strategic planning process that integrated an extensive campus and stakeholder engagement program. The collaborative strategic planning process engaged over 500 individuals through one of the most extensive consultation programs in the College’s history.
Lura was retained to lead the development of a Community Energy Plan (CEP) for Woodstock in collaboration with ICLEI Canada. The project involved establishing and facilitating a Stakeholder Advisory Group, coordinating data collection, issue resolution on data, development of energy use maps, identification of actions and preparing the CEP document. The planning process integrated scenario based planning and forecasting, and resulted in strategies that move Woodstock towards a vision to be 100% renewable by 2050.
“Imagine a virtual space that brings together different ways of knowing and appreciating the Great Lakes from western science to Indigenous perspectives, provides an immersive and interactive experience, and encourages users to get out there and get involved in Ontario’s Great Lakes protection and restoration efforts.” - Great Lakes Office, Ontario Ministry of the Environment and Climate Change
This is the premise of the Great Lakes Virtual Space (GLVS).
The need for a virtual gathering space focusing on the Great Lakes emerged at the inaugural meeting of the Great Lakes Guardians’ Council in 2016. Council members, who include Great Lakes Ministers, municipal representatives and First Nations and Métis representatives, agreed that current information on the Great Lakes is scattered or not easily accessible. They also highlighted the need to foster a cross-cultural understanding of the Great Lakes, while strengthening the growth and coordination of Great Lakes science and building a strong sense of identity for the Lakes.
The GLVS will be more than just a repository of information and is envisioned as:
A space that evokes a connection to the Great Lakes – through storytelling, education, multimedia, Indigenous perspectives, scientific information, networking and other creative tools – that results in behavioural changes to support greater protection of the Great Lakes.
Lura, in partnership with Mouth Media, ventured into a new realm of practice for this exciting project and led the development of a concept plan to define and give shape to the virtual gathering space. The development process included a design charrette and follow-up conversations which revealed an opportunity to create a virtual space that focuses on Ontario, includes Indigenous knowledge or perspectives, and stimulate action to protect the Great Lakes. This feedback inspired the concept plan tagline – Connect. Love. Act. – and overall concept for a virtual space designed for learners of all ages that is fun, interactive and creates an emotional attachment to the Great Lakes.
The concept plan provides suggestions on a path forward for the virtual space around user experiences, supporting actions, content, tools and strategies, and considerations for implementation.
A separate process is being initiated by the Ministry of the Environment and Climate Change to design, host, build, moderate and maintain the GLVS.
Lura was retained by the TTC to lead community and stakeholder engagement for the Leslie Barns and streetcar track Environmental Assessment and construction project. Lura was responsible for developing and implementing a comprehensive communications and engagement strategy to engage, consult and inform the Leslieville community during the planning and construction phases of the project.