December Case Study: Idle-Free Zone

Natural Resources Canada’s Office of Energy Efficiency (OEE), with the assistance of Lura Consulting, has developed one of the most comprehensive applications of Community-Based Social Marketing (CBSM) in support of fostering more sustainable driving behaviours amongst Canadians. The “Idle-Free Zone” campaign has been implemented at the national and municipal level in all regions of Canada, and campaign tools and techniques have been used internationally in countries such as the United States, Australia and Japan.

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