August Case Study: Lake Simcoe Aquatic Invasive Species

Lura developed a Community-Based Social Marketing (CBSM) campaign aimed at changing behaviours to reduce the introduction and spread of invasive species in the Lake Simcoe watershed. The project included background research as well as piloting behaviour change strategies at six boat launch sites on Lake Simcoe. Incremental increases in participation levels in the desired behaviour changes were observed over time. A post-pilot evaluation also indicated increased levels of awareness among boaters about the issues associated with aquatic invasive species.

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