Natural Resources Canada’s Office of Energy Efficiency (OEE), with the assistance of Lura Consulting, has developed one of the most comprehensive applications of Community-Based Social Marketing (CBSM) in support of fostering more sustainable driving behaviours amongst Canadians. The “Idle-Free Zone” campaign has been implemented at the national and municipal level in all regions of Canada, and campaign tools and techniques have been used internationally in countries such as the United States, Australia and Japan.
Lura worked closely with Township staff and members of Council to develop a practical and achievable Strategic Plan – a document that will guide and provide direction to the Township over a twenty year horizon. Asking community members to ponder the question “What’s YOUR Wilmot?”, the contents of the Strategic Plan were largely influenced by an extensive and participatory community engagement campaign. Lura also undertook a comprehensive needs assessment, which examined the municipality’s strengths, weaknesses, opportunities, and threats as they relate to its cultural vibrancy, economic prosperity, environmental integrity, and social wellbeing.
In collaboration with a multi-disciplinary team of consultants, Lura led the development of the sustainable neighbourhood action plan, or SNAP for the Bayview Glen neighbourhood. The SNAP identifies priority actions to improve local sustainability in both the public and private lands of the neighbourhood. Retrofit concept plans were developed for two parks, one parkette and walkways and streets in the public realm, while a residential retrofit program and new home construction program were created to improve the neighbourhood’s privately-owned assets. The Bayview Glen SNAP public realm retrofit concepts recently received the Canadian Society of Landscape Architects 2016 National Award (New Directions, Conceptual Work).
Lura was initially retained in 2002 by Waterfront Toronto to design and lead the Corporation’s public consultation programs. Lura’s contribution included developing the overall strategic approach taken to community consultation by Waterfront Toronto as well as the Corporation’s public consultation policy. Over the past decade, Lura has worked closely with Waterfront Toronto and the City of Toronto to engage waterfront stakeholders and communities in over 20 waterfront revitalization projects.
Lura developed a Community-Based Social Marketing (CBSM) campaign aimed at changing behaviours to reduce the introduction and spread of invasive species in the Lake Simcoe watershed. The project included background research as well as piloting behaviour change strategies at six boat launch sites on Lake Simcoe. Incremental increases in participation levels in the desired behaviour changes were observed over time. A post-pilot evaluation also indicated increased levels of awareness among boaters about the issues associated with aquatic invasive species.