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Community-based Social Marketing

 

Lura has been designing Community-based Social Marketing(CBSM) strategies for almost 20 years. Our Canadian clients span the country, and we have worked with local authorities in the UK. We have applied CBSM successfully to many different issue areas in the environmental and health sectors.

We currently have seven CBSM trained staff members who have more than 50 years of combined experience. We also provide CBSM training, and have delivered seminars in Canada, the UK and the Caribbean.

Ken Donnelly, Lura's Director of Community-based Social Marketing, has a CBSM blog called Beyond Attitude, where he provides tips, techniques, real project examples and commentary on the latest best practices in Community-based Social Marketing. Visit his blog to find out more about Lura's work in CBSM.

A small sample of a broad range of topics that Lura and our clients have tackled with CBSM include:

  • Unnecessary vehicle idling
  • Water conservation
  • Energy efficiency
  • Recyling
  • Composting
  • Habitat restoration/preservation
  • Reducing phosphorous use
  • Smoking cessation
  • Pollution prevention
  • Climate change

For more information on Lura's CBSM work and how we can assist with your organization, email Ken.