Community-based Social Marketing

Lura has been designing Community-based Social Marketing(CBSM) strategies for almost 20 years. Our Canadian clients span the country, and we have worked with local authorities in the UK. We have applied CBSM successfully to many different issue areas in the environmental and health sectors.

We currently have seven CBSM trained staff members who have more than 50 years of combined experience. We also provide CBSM training, and have delivered seminars in Canada, the UK and the Caribbean.

Ken Donnelly, Lura's Director of Community-based Social Marketing, has a CBSM blog called Beyond Attitude, where he provides tips, techniques, real project examples and commentary on the latest best practices in Community-based Social Marketing.