Lura Assisting York Region with Water Conservation Program

The Region of York has had a comprehensive water conservation program underway for several years. Called Water for Tomorrow, it addresses water conservation through many diverse programs throughout the region, both in homes and workplaces. The program includes innovative promotion efforts through schools and with children.

Lura has been engaged in partnership with RMSi to develop a community-based social marketing strategy to help foster further water conservation behaviour in York Region.