Encouraging behaviour change and creating a culture of positive change for a desired behaviour is vital for the successful implementation of many strategies.
For two decades, LURA has been a Canadian leader in behaviour change strategies through the use of Community-Based Social Marketing approaches. Community-Based Social Marketing is a proven approach to fostering more sustainable behaviours, such as reducing energy or water use, reducing vehicle idling, or using phosphorous free products to protect our lakes and rivers.
We can help you with:
Community-Based Social Marketing (CBSM) program design, implementation and evaluation
Barrier and benefit research
Literature and web-based best practice reviews
Research services - interviews, focus groups and surveys
Pilot project design and evaluation
Communication plans, campaigns and outreach tools
Program branding and infographics
Training webinars, workshops and manuals on behaviour change approaches
For examples of our work in these areas, please see Our Work.